About

I’m a Toronto-based content creator, freelance writer, photographer and PR girl with a passion for food.

I’ve been working in the media industry for more than 22 years as a journalist, photographer and public relations consultant. As a journalist and photographer, I have covered lifestyle and entertainment events in and around Toronto, including the Toronto Fashion Week and the Toronto International Film Festival. I have met many interesting people from all walks of life – including celebrities like Denzel Washington, Ryan Reynolds, Jack Black, Nicole Kidman, Natalie Portman, Liam Neeson, Jake Gyllenhaal, Justin Bieber, Cyndi Lauper, Enrique Iglesias, Taylor Swift, Lionel Richie, Shemar Moore, comic maverick Stan Lee, UFC President Dana White, Chef Michael Smith, Susur Lee, Roger Mooking, David Rocco, Anna Olson, Massimo Capra and the list goes on.

I have also contributed to media outlets such as SunMedia, Toronto Star, Metro, T.O.Night Newspaper, 2: The Magazine for Couples, ChickAdvisor.com, and Top Choice Magazine (a business magazine distributed in the GTA) to name a few.

On the PR side of things, I have helped build and execute strategic media and influencer campaigns and plan events for brands including Moët Hennessy, Dairy Farmers of Ontario, A&W, Sephora, Airbnb, Rubbermaid, Skyscanner, L’Oreal Paris Canada, Disaronno, Tia Maria, Lindt Canada, Tre Stelle, Flor de Cana Rum, 818 Tequila, Pizza Nova, Kellogg’s Canada, Academy of Canadian Cinema and Television, Amazon, and more.

Follow me as I continue to grow as a working mom trying to balance it all and still bake my bread.

Sandy 😉